Nationwide Children’s Hospital uses a Snapchat-like app to update parents while their child is in surgery
· Filed In: Healthcare News
Nationwide Children’s Hospital in Columbus, OH has been using a Snapchat-like app to comfort parents during their child’s surgical operation.
The EASE application allows doctors and nurses within the operating room, NICU, and ICU to send HIPAA compliant text updates from their devices to the devices of anxious families in the waiting room. To ensure patient information security, these messages disappear within 60 seconds. What is really cool for parents is that photos and videos can also be sent using this application.
Michelle Stollard, a nurse at Nationwide Children’s, thoroughly enjoys using this application daily. “If a child is really attached to a stuffed animal, we'll send a picture of the stuffed animal and say 'They are watching over your child. Everything is going well,” said Stollard. She feels good knowing that her messages can ease the worry and stress of parents.
Once a procedure is complete, a final message is sent from the surgeon, hopefully saying that everything went well.
There is an increasing trend of Children’s Hospitals using photo and video messaging apps to directly communicate and engage with their patient communities. Boston Children's Hospital, Children's Hospital of Pittsburgh of UPMC and Ann & Robert H. Lurie Children's Hospital in Chicago, all have active Snapchat accounts where they promote a range of creative content. For example, physicians or nurses may take over the Snapchat feed for a day, or content may feature a fundraising event, holiday party, or even attempt to raise awareness for a certain disease.
Photo: Nationwide Children's Logo. Digital Image. Tech International. Web. 28 June 2017. <tech-nternational.com>